Hello 
I shape branding
and functional interfaces into
digital solutions.
Hello I shape
branding and functional
interfaces into digital solutions.
A visual showreel of curated works and
conceptual explorations.
A visual showreel of curated works and
conceptual explorations.
A curated collection of case studies, blending user-focused interfaces with structured branding and visual exploration.
Singapore Cruise Center Branding Designing a Unified Desktop Ecosystem
Baba Branding Baba Mexican Restaurant Identity
Prophsee Illustration The New Year Journal Planner App
Helloian Illustration Helloian Custom Branding Guidelines
Antigravity UI/UX Design Antigravity Coding Workspace UI
Deepmind Social Media Deepmind AI Core Visualization
Leveraging years of hands-on experience and a versatile toolkit to build well-crafted digital experiences.
Opencloud
2024 – PresentSenior UI & Visual Designer
Designed enterprise-grade user interfaces and digital assets, balancing structural layout consistency with clean visual design. My role focused on creating functional component libraries while ensuring the overall branding, color harmony, and typography remained cohesive across all screens.
CPXi Asia
2024Social Media Designer
Executed cross-platform digital asset production and campaign design frameworks, collaborating with cross-functional marketing teams to ensure cohesive brand storytelling and optimized visual asset delivery.
Procura
2019 – 2023UI/UX Designer
Led the interface overhaul from v1.0 to v2.0 for an enterprise e-procurement platform, driving end-to-end UX optimization through user research, iterative wireframing, and rigorous developer handoff with business analyst teams.
Seva Indonesia
2020Graphic Designer
Developed high-quality design collateral and internal branding assets, implementing structured layout principles and clean typography to support cross-department marketing initiatives.
Skillset
Design Tools
In my daily workflow, I adapt my tools to match each project phase. I use Figma to build structured UI layouts and maintain component consistency. For branding and asset production, I switch to Illustrator and Photoshop to handle vector graphics and clean typography. When an interface needs extra depth, I bring in basic Blender modeling to create simple 3D assets or abstract shapes that elevate the overall visual presentation.
AI–Assisted Development
I treat AI models as creative engineering partners to bridge the gap between static design and live code. By combining prompt logic with frontend workflows, I can rapidly prototype experimental interactions, test physics behaviors, and bring fluid layout concepts to life much faster.
Management & Collaboration
I value smooth alignment within cross-functional teams, ensuring that design specifications—from interface layouts to brand guidelines—are clearly documented for developers and stakeholders. By maintaining an organized workflow and transparent communication, I focus on collaborative handoffs that respect technical parameters and timelines.
Design Process & Methodology
Before jumping into high-fidelity graphics or interfaces, I ground my work in structured wireframing, comparative benchmarking, and visual exploration. I map out user journeys and brand directions methodically, ensuring that every design decision I make is backed by a clear rationale, usability standards, and purposeful identity.
Just a few kind words from partners and teams who trusted me to help bring their visions to life.
